--- title: | Psychology of Buying description: Psychology of Buying | --- [![aplite-logo.png](https://landing.saltedstone.com/hs-fs/hubfs/Aplite/aplite-logo.png?width=209&name=aplite-logo.png "aplite-logo.png")](https://www.rusticfurnitureboston.com/email-design) [![Get Started](https://no-cache.hubspot.com/cta/default/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c.png)](https://cta-redirect.hubspot.com/cta/redirect/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c) [Ë](https://www.rusticfurnitureboston.com/blog/-wp-test/tag/psychology-of-buying#mobile) # Email Design Support Guide [**](https://www.rusticfurnitureboston.com/blog/-wp-test/tag/psychology-of-buying#cos-search) ## [“I’m a sales management consultant,” I explained to passport control](https://www.rusticfurnitureboston.com/blog/-wp-test/2017/07/19/im-sales-management-consultant-explained-patiently-passport-control-person) By [Cian McLoughlin](https://www.rusticfurnitureboston.com/blog/-wp-test/author/cian-mcloughlin) • července 19, 2017 ***"You train animals, you develop people" - Anon*** [Read More](https://www.rusticfurnitureboston.com/blog/-wp-test/2017/07/19/im-sales-management-consultant-explained-patiently-passport-control-person) ## [Four simple steps to understanding enterprise sales](https://www.rusticfurnitureboston.com/blog/-wp-test/2017/05/30/enterprise-sales-explained-4-simple-steps-selling-big-end-town) By [Cian McLoughlin](https://www.rusticfurnitureboston.com/blog/-wp-test/author/cian-mcloughlin) • května 30, 2017 ***Enterprise sales is not actually about selling, it’s about earning the right to move to the next step of the process, until you run out of steps.*** [Read More](https://www.rusticfurnitureboston.com/blog/-wp-test/2017/05/30/enterprise-sales-explained-4-simple-steps-selling-big-end-town) ## [Could empathy be the B2B key?](https://www.rusticfurnitureboston.com/blog/-wp-test/2017/03/13/empathy-is-an-important-sales-skill) By [Cian McLoughlin](https://www.rusticfurnitureboston.com/blog/-wp-test/author/cian-mcloughlin) • března 13, 2017 ## ‘Fake it til you make it’... ...Is a mantra most people in business understand and one many of us have used as the cornerstone of our professional lives. Without occasionally ‘faking it’ along the way, we would never move up the corporate ladder or... [Read More](https://www.rusticfurnitureboston.com/blog/-wp-test/2017/03/13/empathy-is-an-important-sales-skill) ## [What was sales really like in the 'good old days'?](https://www.rusticfurnitureboston.com/blog/-wp-test/2016/11/07/sales-really-like-good-old-days) By [Cian McLoughlin](https://www.rusticfurnitureboston.com/blog/-wp-test/author/cian-mcloughlin) • listopadu 7, 2016 A young sales rep asked me recently to explain the differences between the B2B sales profession these days, by comparison with the heyday of technology sales. I'm not sure if my grey hair had given him the mistaken assumption I’d begun my career... 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