--- title: 5 Reasons You Need A Content Strategy Before You Need a Website Developer description: 5 reasons you need a content strategy - accessibility, user-friendly navigation, search engine optimization, customer focused messages, external messages. --- [![aplite-logo.png](https://landing.saltedstone.com/hs-fs/hubfs/Aplite/aplite-logo.png?width=209&name=aplite-logo.png "aplite-logo.png")](https://www.rusticfurnitureboston.com/email-design) [![Get Started](https://no-cache.hubspot.com/cta/default/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c.png)](https://cta-redirect.hubspot.com/cta/redirect/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c) [Ë](https://www.rusticfurnitureboston.com/scraper-test/5-reasons-need-content-strategy-need-website-developer#mobile) # Email Design Support Guide [**](https://www.rusticfurnitureboston.com/scraper-test/5-reasons-need-content-strategy-need-website-developer#cos-search) By [Vicky Marrack](https://www.rusticfurnitureboston.com/scraper-test/author/vicky-marrack) • listopadu 28, 2013 # 5 Reasons You Need A Content Strategy Before You Need a Website Developer - [Alysha Dominico](https://www.rusticfurnitureboston.com/scraper-test/tag/alysha-dominico) - [Content Creation Strategy](https://www.rusticfurnitureboston.com/scraper-test/tag/content-marketing-strategy) - [website copywriting](https://www.rusticfurnitureboston.com/scraper-test/tag/website-copywriting) - [tangible words](https://www.rusticfurnitureboston.com/scraper-test/tag/tangible-words) - [website development](https://www.rusticfurnitureboston.com/scraper-test/tag/website-development) - [content strategy](https://www.rusticfurnitureboston.com/scraper-test/tag/content-strategy) - [copywriter](https://www.rusticfurnitureboston.com/scraper-test/tag/copywriter) In our last article we discussed avoiding one-stop shop website companies and, '**[How to Save Money when Redoing Your Business Website](https://tangiblewords.com/redoing-business-website-save-money-by-talking). **Look for specialists for each area of your business website. # **Here are 5 Reasons You Need A Content Strategy Before You Need a Website Developer:** 1. **Accessibility:** does your website communicate well with online reading software and captioning software? 2. **Search Engine Optimization** of your website: does your website communicate well with search engines? 3. **User-friendly navigation** of your website: can they quickly grasp the main ideas and immediately get what they need? 4. **Customer-focused messages** and movement through your website: can readers get back to a place they wanted to go, do they have options for finding what they're looking for? Is content suggested to them to make your website 'sticky' for the prospect? 5. **Your best ****self:** have you examined your company from an external perspective to see if you're really saying all the amazing things you can do for your prospects, so they want to work with you because of the messages on your website? Next, find out why Website Copywriters Should Plan Your Content Not Just Write it.     5-reasons-need-content-strategy-need-website-developer [![DRAFT (4).png](https://www.rusticfurnitureboston.com/hs-fs/hubfs/DRAFT%20(4).png?width=500&height=500&name=DRAFT%20(4).png "DRAFT (4).png")](http://rusticfurtnitureboston.com) #### HubSpot Contact HubSpot 25 First Street Boston, MA 02113 597-376-3756 #### Keep in Touch ### Subscribe to Our Blog