--- title: All Great Email Marketing Uses This Formula description: "In our last article we discussed what an Offer, an Incentive and An Action is when Email Marketing. All great email marketing uses this formula: Offer + Incentive = Action" --- [![aplite-logo.png](https://landing.saltedstone.com/hs-fs/hubfs/Aplite/aplite-logo.png?width=209&name=aplite-logo.png "aplite-logo.png")](https://www.rusticfurnitureboston.com/email-design) [![Get Started](https://no-cache.hubspot.com/cta/default/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c.png)](https://cta-redirect.hubspot.com/cta/redirect/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c) [Ë](https://www.rusticfurnitureboston.com/scraper-test/all-great-email-marketing-uses-this-formula#mobile) # Email Design Support Guide [**](https://www.rusticfurnitureboston.com/scraper-test/all-great-email-marketing-uses-this-formula#cos-search) By [Vicky Marrack](https://www.rusticfurnitureboston.com/scraper-test/author/vicky-marrack) • listopadu 1, 2013 # All Great Email Marketing Uses This Formula - [Content Creation Strategy](https://www.rusticfurnitureboston.com/scraper-test/tag/content-marketing-strategy) - [E-newsletters](https://www.rusticfurnitureboston.com/scraper-test/tag/e-newsletters) - [tangible words](https://www.rusticfurnitureboston.com/scraper-test/tag/tangible-words) - [Content marketing](https://www.rusticfurnitureboston.com/scraper-test/tag/content-marketing) - [content strategy](https://www.rusticfurnitureboston.com/scraper-test/tag/content-strategy) - [content writing](https://www.rusticfurnitureboston.com/scraper-test/tag/content-writing) - [Email Marketing](https://www.rusticfurnitureboston.com/scraper-test/tag/email-marketing) - [Marketing](https://www.rusticfurnitureboston.com/scraper-test/tag/marketing) - [Online Content Writing](https://www.rusticfurnitureboston.com/scraper-test/tag/online-content-writing) - [visitors into customers](https://www.rusticfurnitureboston.com/scraper-test/tag/visitors-into-customers) In our last article we discussed what **[an Offer, an Incentive and An Action](https://tangiblewords.com/offer-incentive-action-email-marketing/)** is when Email Marketing. All great email marketing uses this formula: > **Offer + Incentive = Action** Sounds easy but many of our clients wonder what their business could offer and how to make it profitable. Here are some examples to get you thinking. 1. Kids eat free (**offer**): at Your Restaurant (**action**) Tuesday nights (**incentive) ****------> parents eat = profit** 2.  Free printer (**offer**) with purchase of computer (**action**)  by X date (**incentive**) **------> they buy cartridges, paper = profit** 3. 50% off ( **offer**) this week ( **incentive**) if you book a hotel room with Our Company ( **action).** **------> profit (room service, parking) ** Now try it yourself. Write out 5 Offers and then finish them with an incentive and action. Here are other ways to **[ turn visitors into customers](https://tangiblewords.com/7-content-strategies-to-turn-visitors-into-customers/).** all-great-email-marketing-uses-this-formula [![DRAFT (4).png](https://www.rusticfurnitureboston.com/hs-fs/hubfs/DRAFT%20(4).png?width=500&height=500&name=DRAFT%20(4).png "DRAFT (4).png")](http://rusticfurtnitureboston.com) #### HubSpot Contact HubSpot 25 First Street Boston, MA 02113 597-376-3756 #### Keep in Touch ### Subscribe to Our Blog