---
title: Do your customers use your business enough?
description: Learn the difference between business' features and benefits for your business.
---

<https://www.rusticfurnitureboston.com/scraper-test>

# [Do your customers use your business enough?](https://www.rusticfurnitureboston.com/scraper-test/are-customers-using-your-business-enough)

 Written by [Alysha Dominico](https://www.rusticfurnitureboston.com/scraper-test/author/alysha-dominico) | May 12, 2010 12:18:07 PM

You're a business. You know what your company has to offer. But how well can you communicate it to your customers?

Communicating your business so that potential customers are converted into unwaveringly loyal customers is just one way **[copywriters](https://www.tangiblewords.com/website-content) **help you sell more. But **[copywritten web pages and brochures](https://www.tangiblewords.com/copywriting/copywriting-samples/)** are only a first step to customers using your business more. You also need to sell yourself in every day communications. Here are some copywriter's tips for getting customers to use your business more.

# What is the difference between a feature and a benefit?

Businesses always know the features of their business. **Features** are services or products you offer. For example, if you sell tires *a feature of your business* might be:

- you sell *all-weather* tires.
- Or, a* particular brand *of tires.
- Or that your tires are *always* *cheaper* than anyone else's.

> However, your potential customers probably don't yet care about a particular brand of tire, or type. They might even think half-price tires are bad.

**The benefits **of your business's features are not intuitively comprehended by potential customers. Customers need you to "spell out" why they need *your* product. You do this by helping them understand **the benefits **of **every feature**.

> The fact you have a great product is never as obvious to potential customers as you might think. Or else, they wouldn't be "potential customers", but "unwaveringly loyal customers".

#### How to convert potential customers into unwaveringly loyal customers

It's simple. First, you list the features of your business. Second, explain what problem each feature solves.

**[Here's an example of how to do it](https://www.tangiblewords.com/what-is-the-difference-between-a-feature-and-a-benefit/). **Then, get some free feedback. You can bounce your ideas around on Twitter @TangibleWords, by **[email](https://www.tangiblewords.com/contact/)** or leave a comment below.

[View full post](https://www.rusticfurnitureboston.com/scraper-test/are-customers-using-your-business-enough)

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