--- title: | Suzanne McFarlane --- [![aplite-logo.png](https://landing.saltedstone.com/hs-fs/hubfs/Aplite/aplite-logo.png?width=209&name=aplite-logo.png "aplite-logo.png")](https://www.rusticfurnitureboston.com/email-design) [![Get Started](https://no-cache.hubspot.com/cta/default/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c.png)](https://cta-redirect.hubspot.com/cta/redirect/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c) [Ë](https://www.rusticfurnitureboston.com/scraper-test/author/suzanne-mcfarlane/page/1#mobile) # Email Design Support Guide [**](https://www.rusticfurnitureboston.com/scraper-test/author/suzanne-mcfarlane/page/1#cos-search) ## Suzanne McFarlane ## [The Benefits of Blogging for Inbound Marketing Success](https://www.rusticfurnitureboston.com/scraper-test/the-benefits-of-blogging-for-inbound-marketing-success) By [Suzanne McFarlane](https://www.rusticfurnitureboston.com/scraper-test/author/suzanne-mcfarlane) • dubna 11, 2018 Strong inbound marketing is one of the benefits of blogging because the intent of inbound marketing is to draw the attention of your potential customers. One of the most effective ways to get this attention is with well-crafted blog postings. The... [Read More](https://www.rusticfurnitureboston.com/scraper-test/the-benefits-of-blogging-for-inbound-marketing-success) ## [How Inbound Marketing Helps Your Sales Team Sell Faster](https://www.rusticfurnitureboston.com/scraper-test/how-inbound-marketing-helps-your-sales-team-sell-faster) By [Suzanne McFarlane](https://www.rusticfurnitureboston.com/scraper-test/author/suzanne-mcfarlane) • dubna 9, 2018 Inbound marketing, sales funnel, sales cycle, content marketing, you have all read and heard the words a thousand different ways. Some days it can feel like drinking from a fire hydrant trying to understand it and how it all works together. What is... [Read More](https://www.rusticfurnitureboston.com/scraper-test/how-inbound-marketing-helps-your-sales-team-sell-faster) ## [Talent Acquisition: 3 Strategies The Best Economic Development Websites Use](https://www.rusticfurnitureboston.com/scraper-test/talent-acquisition-3-strategies-the-best-economic-development-websites-use) By [Suzanne McFarlane](https://www.rusticfurnitureboston.com/scraper-test/author/suzanne-mcfarlane) • dubna 5, 2018 If your EDO is looking for ways to use your community’s website to [help businesses in the region find, recruit and retain talent](https://tangiblewords.com/use-your-economic-development-marketing-plan-to-help-businesses-recruit/), look no further! Here are three strategies the best economic development websites use. [Read More](https://www.rusticfurnitureboston.com/scraper-test/talent-acquisition-3-strategies-the-best-economic-development-websites-use) ## [Persona Development & Content Plan Using Forms To Research Your Audience](https://www.rusticfurnitureboston.com/scraper-test/persona-development-content-plan-using-forms-to-research-your-audience) By [Suzanne McFarlane](https://www.rusticfurnitureboston.com/scraper-test/author/suzanne-mcfarlane) • dubna 4, 2018 We’re guessing by now your company has found an answer to the question: “What is a buyer persona?” Just in case it hasn’t, buyer personas are: [fictional people you create based on your ideal buyers ](https://tangiblewords.com/expert-buyer-personas-to-attract-customers/)in each Target Audience) Now that you have the... [Read More](https://www.rusticfurnitureboston.com/scraper-test/persona-development-content-plan-using-forms-to-research-your-audience) ## [Share Tips For Talent Acquisition With Your Economic Development Website](https://www.rusticfurnitureboston.com/scraper-test/share-tips-for-talent-acquisition-with-your-economic-development-website) By [Suzanne McFarlane](https://www.rusticfurnitureboston.com/scraper-test/author/suzanne-mcfarlane) • dubna 3, 2018 An online presence is critical to the success of any business. Without it, you severely limit your target audience’s ability to connect with you. For economic development organizations, being active online not only helps communicate your own goals,... [Read More](https://www.rusticfurnitureboston.com/scraper-test/share-tips-for-talent-acquisition-with-your-economic-development-website) ## [Easy Ways To Attract Tourists To Your Ontario Region & Why You Should](https://www.rusticfurnitureboston.com/scraper-test/easy-ways-to-attract-tourists-to-your-ontario-region-why-you-should) By [Suzanne McFarlane](https://www.rusticfurnitureboston.com/scraper-test/author/suzanne-mcfarlane) • března 30, 2018 #### **Ontario Tourism Needs To Work Harder To Attract Tourists To Your Ontario Region.** Apparently, global tourism is increasing and Ontario is not keeping up with the global rate, resulting in tourism dollars leaving the province and being spent by... [Read More](https://www.rusticfurnitureboston.com/scraper-test/easy-ways-to-attract-tourists-to-your-ontario-region-why-you-should) ## [Using Live Chat Tools For Overseas Lead Conversion](https://www.rusticfurnitureboston.com/scraper-test/using-live-chat-tools-for-overseas-lead-conversion) By [Suzanne McFarlane](https://www.rusticfurnitureboston.com/scraper-test/author/suzanne-mcfarlane) • března 28, 2018 Attracting an overseas investor is no small task. It involves making contacts, sharing the right information, and offering an effective case for why your community can support the investment. All from a distance. [Social media is very effective](https://tangiblewords.com/attract-new-investors-using-social-media-for-b2b-companies/) for... [Read More](https://www.rusticfurnitureboston.com/scraper-test/using-live-chat-tools-for-overseas-lead-conversion) ## [How To Write a Successful Call To Action To Turn Leads Into Sales](https://www.rusticfurnitureboston.com/scraper-test/how-to-write-a-successful-call-to-action-to-turn-leads-into-sales) By [Suzanne McFarlane](https://www.rusticfurnitureboston.com/scraper-test/author/suzanne-mcfarlane) • března 26, 2018 The goal of your website is to attract visitors; the goal of a call to action (CTA) is to **convert** visitors to leads. [Read More](https://www.rusticfurnitureboston.com/scraper-test/how-to-write-a-successful-call-to-action-to-turn-leads-into-sales) ## [Use Landing Pages For Manufacturing Lead Conversion](https://www.rusticfurnitureboston.com/scraper-test/use-landing-pages-for-manufacturing-lead-conversion) By [Suzanne McFarlane](https://www.rusticfurnitureboston.com/scraper-test/author/suzanne-mcfarlane) • března 23, 2018 In the article, “[Outsource Content Creation to Keep Manufacturing Content Fresh](https://tangiblewords.com/outsource-content-creation-to-keep-manufacturing-content-fresh)”, we discussed the *Attract* stage of inbound marketing and the benefits of [hiring inbound marketing specialists](https://tangiblewords.com/how-an-inbound-marketing-agency-can-help-drive-traffic-to-your-site/) to create your online content. Next comes the *Convert*... [Read More](https://www.rusticfurnitureboston.com/scraper-test/use-landing-pages-for-manufacturing-lead-conversion) ## [A Great Way To Work Out If Your Company Needs A Website Redesign](https://www.rusticfurnitureboston.com/scraper-test/a-great-way-to-work-out-if-your-company-needs-a-website-redesign) By [Suzanne McFarlane](https://www.rusticfurnitureboston.com/scraper-test/author/suzanne-mcfarlane) • března 21, 2018 Is it time for a website redesign? Are you trying to convince stakeholders that it is time to rebuild your website? Maybe your website looks great, but even a gorgeous website can contain a few critical errors that can trip up or frustrate your... [Read More](https://www.rusticfurnitureboston.com/scraper-test/a-great-way-to-work-out-if-your-company-needs-a-website-redesign) [Previous](https://www.rusticfurnitureboston.com/scraper-test/author/suzanne-mcfarlane/page/0) [All posts](https://www.rusticfurnitureboston.com/scraper-test/all) [Next](https://www.rusticfurnitureboston.com/scraper-test/author/suzanne-mcfarlane/page/2) author/suzanne-mcfarlane/page/1 [![DRAFT (4).png](https://www.rusticfurnitureboston.com/hs-fs/hubfs/DRAFT%20(4).png?width=500&height=500&name=DRAFT%20(4).png "DRAFT (4).png")](http://rusticfurtnitureboston.com) #### HubSpot Contact HubSpot 25 First Street Boston, MA 02113 597-376-3756 #### Keep in Touch ### Subscribe to Our Blog