You want more US customers for your manufacturing business. But how do you find them? More importantly, how do they find you? Your website is your first and main point of contact and investing in...
Read MoreSo we have discussed the Tourist Tammy persona and what she is looking for with her two sons. But now we need to provide her with quality content and calls to action.
Read MoreThe Canadian manufacturing sector remains a powerhouse exporting more than $318 billion each year and adding 1.7 million full-time jobs across the country. While already an integral part of the Canadian economy, there are opportunities for growth...
Read MoreTwitter is best known for its short, micro-blog style messages that get right to the point. Use Twitter to get more tourist bookings by using the 140 characters to catch the attention of tourists about your destination and convert them to visitors....
Read MoreFor any economic development region, your website is your business storefront, capable of attracting investors and inviting businesses when you aren’t around to do it face to face. But there is one important element often left out of the planning,...
Read MoreThe time has arrived when winter has no choice but to make way for the coming of Spring. This year, when you haul out the brooms, dust-pans, and gardening gloves to give your home a fresh beginning, why not do the same for your business? Take your...
Read MoreA Buyer Persona is a Segment of Your Target Market
Let’s say you are a website designer. Your target market are businesses that require website design. That’s a pretty vague description, so you need to break it down into buyer personas. A buyer...
Read MoreLet’s face it, there are some things you just cannot do when shopping online. You run your hand over a soft, plush sofa at a furniture store. You try on those new running shoes before you buy them. These offline experiences are crucial to the buying...
Read MoreYou know that you only get one chance to make a good first impression with a great sales pitch for conferences. Convincing someone to invest in your business in the time it takes to ride an elevator or a 15-minute meeting can seem like a lot of...
Read MoreAlthough manufacturing and industrial companies are an integral part of the global market, sometimes it is difficult to figure out how to reach your target market, especially when your international customers are spread out all over the globe.
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