Q: I see you have a team of project leads, content writers and website developers, do I get to choose who works on my project?

A: The great thing about our team is that we’ve hand picked and trained them all. Our talent is like a franchise, you’ll...

A well-rounded marketing strategy to promote your economic development region starts with a widespread online presence. A hybrid approach making full use of modern tech and opportunities for organic search results, is what will draw the notice of...

Did you know you could be eligible for the Canada-Ontario job grant to provide training for your employees?

Here are a few key points on who is eligible for the Canada-Ontario Job Grant:

• Individual private and not-for-profit sector employers
• be...

Marketing automation is the developing idea that closes the gap between marketing and sales by enabling cold leads to turn into sales through nurturing and following up on visitors interests.

This form of marketing is based around online software...

When you’re trying to entice investors to your economic development region you know you need to make it as easy as possible. While wining and dining makes a good impression and forms a personal connection, making it easy to do business long distance...

Duplicate content can affect your website’s SEO rankings. But, creating duplicate content is a common practice among content marketers; for instance:

Duplicate Content is a Search Engine Optimization (SEO) term that refers to similar or identical content appearing in more than one place (URL) on the internet.

Why Economic Developers Need At Least This 1-Page Strategic Plan

If you’ve listened to any of my EDAC, OMAFRA, or OEMC, webinars and training sessions, you’ll know I advocate:

So now you know which site selectors and potential investors are looking for in your website and companies you should attract to get the best bang for your economic development efforts.

Keeping Canadian Manufacturing Globally Relevant 

The sales world has changed. If you haven’t noticed, you will soon: historical tactics and channels no longer bring the same leads you once counted on. Inbound Sales and Online Marketing impacts...