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Vicky Marrack

Hopefully at this stage you have a better understanding on what inbound marketing is and the reasons why inbound marketing works. But how can you really make sure you will be successful.

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So many organizations have a great website but have no idea who is visiting, where they are going on your site, or how often they have appeared?

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You know you need to create or renew your economic development website, but do you really know how much it’s going to cost and what your money is buying?

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Inbound marketing enables your business to listen to what your customers want versus telling them what they want. It is about developing that trustworthy connection and make leads into sales. So why does inbound marketing work this well?

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What is Inbound Marketing?

By Vicky Marrack • prosince 27, 2016

Seeing as the business world has become very e-commerce based in the past 10 years, inbound marketing is becoming an effective and constantly important aspect of marketing.

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Reaching your target audience aka economic development investors is only part of the mission. You must connect in a way that is helpful to your audience and helps you nurture relationships for long term investment in and growth of your region.

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Gathering and cultivating the interest of your target audiences requires forethought and due process. If you do the necessary legwork before your economic development marketing campaign, you simplify the next stage and lend yourself credibility in...

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You may have already read "How Inbound Marketing will Attract Tourists to Your Ontario Region". If not, it's worth a read. Now we focus on tools that will make it easier for Ontario tourism marketing

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We are now hiring writers to join the Tangible Words copywriting team. Do you have any interest in working as a copywriter?

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