---
title: Beware Unsubstantiated Claims On Your Website
description: Beware Unsubstantiated Claims On Your Website
---

<https://www.rusticfurnitureboston.com/scraper-test>

# [Beware Unsubstantiated Claims On Your Website](https://www.rusticfurnitureboston.com/scraper-test/beware-unsubstantiated-claims-on-your-website)

 Written by [Vicky Marrack](https://www.rusticfurnitureboston.com/scraper-test/author/vicky-marrack) | Jun 7, 2012 9:05:05 PM

Your audience is too educated and weary of companies who have unsubstantiated claims on their website. Unsubstantiated claims include “We’re the best at Customer Service” or "#1 in the Canada" – you’d better have an award, or a link to your QA/QC process for ensuring better customer service if you’re going to claim that. Or you will discredit yourself entirely.

**Other ways of building evidence on your website:**

-         Awards, Certifications

-         Guarantees

-         Examples (Anecdotes, customer’s words, case studies)

-         Statistics from collected polls (internal or external)

 

[View full post](https://www.rusticfurnitureboston.com/scraper-test/beware-unsubstantiated-claims-on-your-website)

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