Bounce or Hit? Copywriter's Missing 'Colloquial Markers' = Ambiguous Ad

Written by Alysha Dominico | Jun 23, 2011 4:37:36 PM

A message popped up on  Twitter yesterday, "Anyone watching the tennis? #bestgameofwomenstennisforyearsand thatsafact." Sadly, I wasn't. But it reminded me of this ad that appeared during the 2011 Australian Open, which I considered a fairly big copywriting error at the time:

[poll id="2"]

I'm just saying.