--- title: Consequences of Email Marketing Without a Plan description: "The #1 reason most email marketing fails = NO CONTENT PLAN. There are consequences for this so it is important to decide why people would want to hear from you, create a plan and then an editorial cal" image: https://www.rusticfurnitureboston.com/hubfs/Imported_Blog_Media/Tangible-Words-E-newsletter-300x242.jpg --- [![aplite-logo.png](https://landing.saltedstone.com/hs-fs/hubfs/Aplite/aplite-logo.png?width=209&name=aplite-logo.png "aplite-logo.png")](https://www.rusticfurnitureboston.com/email-design) [![Get Started](https://no-cache.hubspot.com/cta/default/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c.png)](https://cta-redirect.hubspot.com/cta/redirect/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c) [Ë](https://www.rusticfurnitureboston.com/scraper-test/consequences-of-email-marketing-without-a-plan#mobile) # Email Design Support Guide [**](https://www.rusticfurnitureboston.com/scraper-test/consequences-of-email-marketing-without-a-plan#cos-search) By [Vicky Marrack](https://www.rusticfurnitureboston.com/scraper-test/author/vicky-marrack) • září 10, 2013 # Consequences of Email Marketing Without a Plan - [Content Creation Strategy](https://www.rusticfurnitureboston.com/scraper-test/tag/content-marketing-strategy) - [e-newsletter](https://www.rusticfurnitureboston.com/scraper-test/tag/e-newsletter) - [business blog](https://www.rusticfurnitureboston.com/scraper-test/tag/business-blog) - [content plan](https://www.rusticfurnitureboston.com/scraper-test/tag/content-plan) - [tangible words](https://www.rusticfurnitureboston.com/scraper-test/tag/tangible-words) - [Content marketing](https://www.rusticfurnitureboston.com/scraper-test/tag/content-marketing) - [Email Marketing](https://www.rusticfurnitureboston.com/scraper-test/tag/email-marketing) Are you considering a business blog for your company or perhaps a monthly e-newsletter? Have you wondered if you would have people interested enough to read your email marketing newsletters or blog articles? [![](https://www.rusticfurnitureboston.com/hs-fs/hubfs/Imported_Blog_Media/Tangible-Words-E-newsletter-300x242.jpg?width=300&height=242&name=Tangible-Words-E-newsletter-300x242.jpg)](https://www.rusticfurnitureboston.com/hubfs/Imported_Blog_Media/Tangible-Words-E-newsletter.jpg) > The #1 reason most email marketing fails **= NO CONTENT PLAN.** # **3 Consequences of Email Marketing Without a Plan:** 1. Annoyance of running out of things to say. 2. Decreasing your credibility (last e-newsletter was 2010…or last blog post 4 months ago) 3. Junk mail… ## First Decide The Variety of Reasons People Want to Hear From You: ### Which Suits Your Company? 1.  **Education**: DIY, How-To, Reminders of How-To 2.  **Currency**: News, Industry,  Gossip 3. **Sharing**: something cool, helpful 4. **Offers: **promotions, discounts Once you have decided this, it is time to create a content plan including topics, keywords, and who is responsible. Once complete, don't forget your  **[editorial calendar](https://tangiblewords.com/blogging-series-planning-your-business-blog-with-an-editorial-calendar/)** *!* consequences-of-email-marketing-without-a-plan [![DRAFT (4).png](https://www.rusticfurnitureboston.com/hs-fs/hubfs/DRAFT%20(4).png?width=500&height=500&name=DRAFT%20(4).png "DRAFT (4).png")](http://rusticfurtnitureboston.com) #### HubSpot Contact HubSpot 25 First Street Boston, MA 02113 597-376-3756 #### Keep in Touch ### Subscribe to Our Blog