Guru Blueprint Blog explains "Content is Cash"

There's more than one reason to get a great website design. But if your web design is great, and so is your competitors'—what makes customers choose you?

How will your clients choose you over your competition?

When your website makes the same promises as your competition,  you are making it very difficult to convert customers. It should be easy for your website to turn visitors into customers. But your success depends on the quality of the content you offer on your website.

Better website content builds trust because you demonstrate your knowledge. Even a good video starts with well-organised, well-written content.

Your website needs great text, more than a fish needs water.

One way to ensure your text is more likely to be read, is to make your website more like a newspaper. Headlines and Subheadlines let people quickly browse your information so they can start to make an informed decision about your brand.

Secondly, make sure your website content explains the best, most unique benefits of your business. An external perspective can really help you sort through all of your excellent ideas and turn your website into reader-friendly copy.

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3. More Successful Business Presentations
4. Danger: Do You Write Your Own Copy?
5. How To Improve The Impact Of Your Pitch, From The Start