Graphic text helps readers navigate information quickly and easily:
- Headlines and subheadlines
- Hyperlinks and interlinks
- Bullet points; numbered lists
- Captions under all photos
- Short paragraphs (often short posts – 150 words).

Website are like Newspapers - we all look at the headlines first.
Headlines are the first thing read online just like a newspaper.
Everyone skim reads online—especially company information. Help prospects move through the information you want them to see with graphic text.