Search Engines want up-to-date, frequent, quality content, but how do you keep up? Go through this checklist to make sure you are spending your time on the right things.

1. Before re-writing your website content, create a storyboard to avoid redundancies.
2. If you are redesigning your website, don't forget the content must work with the design.
3. Are you communicating your timeline and needs (like future blog functionality, or Google Analytics) with your developer?
4. Create an editorial calendar for your business blog, social media, and your e-newsletters.
5. Wondering if your website is even working? Get a customized report and consultation that you can share with your team to discuss the good, the bad and the unknown about your website.