--- title: Website Copywriting and Content Strategy Case Story description: "Tangible Word's served The Human Well's clients and partners as a value-add to the service The Human Well provides. We fulfilled specific professional services needed: website copywriting and content" image: https://www.rusticfurnitureboston.com/hubfs/Imported_Blog_Media/THW-300x91.jpg --- [![aplite-logo.png](https://landing.saltedstone.com/hs-fs/hubfs/Aplite/aplite-logo.png?width=209&name=aplite-logo.png "aplite-logo.png")](https://www.rusticfurnitureboston.com/email-design) [![Get Started](https://no-cache.hubspot.com/cta/default/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c.png)](https://cta-redirect.hubspot.com/cta/redirect/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c) [Ë](https://www.rusticfurnitureboston.com/scraper-test/human-well-collaborative-project-website-copywriting#mobile) # Email Design Support Guide [**](https://www.rusticfurnitureboston.com/scraper-test/human-well-collaborative-project-website-copywriting#cos-search) By [Vicky Marrack](https://www.rusticfurnitureboston.com/scraper-test/author/vicky-marrack) • dubna 1, 2014 # Website Copywriting and Content Strategy Case Story - [website copywriting](https://www.rusticfurnitureboston.com/scraper-test/tag/website-copywriting) - [Nexxera](https://www.rusticfurnitureboston.com/scraper-test/tag/nexxera) - [tangible words](https://www.rusticfurnitureboston.com/scraper-test/tag/tangible-words) - [Copywriting Case Stories](https://www.rusticfurnitureboston.com/scraper-test/tag/case-stories-2) - [collaborative website projects](https://www.rusticfurnitureboston.com/scraper-test/tag/collaborative-website-projects) - [Content marketing](https://www.rusticfurnitureboston.com/scraper-test/tag/content-marketing) - [Natalie Richter Global](https://www.rusticfurnitureboston.com/scraper-test/tag/natalie-richter-global) - [The Human Well](https://www.rusticfurnitureboston.com/scraper-test/tag/the-human-well) Tangible Word's served **[The Human Well's](http://www.thehumanwell.com/)** clients and partners as a value-add to the service The Human Well provides. We fulfilled specific professional services needed: website copywriting and content strategy for NexXera and ** [Natalie Richter Global](http://natalierichter.com/) (NRG)**. [![THW](https://www.rusticfurnitureboston.com/hs-fs/hubfs/Imported_Blog_Media/THW-300x91.jpg?width=300&height=91&name=THW-300x91.jpg "The Human Well")](http://www.thehumanwell.com) ## Both of The Human Well’s Clients Needed New Website Content. Particularly with NRG, Tangible Words was able to advise and follow our **Quality-Assured Website Copywritin**g ** Process** to ensure the content represented the company’s overarching goals. Tangible Words helped NRG package various levels of service, and design the information architecture of the website. > “ *Not only do you get me to write down what I think but you also really believe in my company. You are not only writing the copy but you are also a coach. It is something that really makes the difference to me.*”  **[Natalie Richter](http://www.natalierichter.com/), Content Partner with Tangible Words** Then, Tangible Words worked with NRG’s web development team to provide direction and feedback as to design and functionality, and assist with Content Management System (CMS) selection. human-well-collaborative-project-website-copywriting [![DRAFT (4).png](https://www.rusticfurnitureboston.com/hs-fs/hubfs/DRAFT%20(4).png?width=500&height=500&name=DRAFT%20(4).png "DRAFT (4).png")](http://rusticfurtnitureboston.com) #### HubSpot Contact HubSpot 25 First Street Boston, MA 02113 597-376-3756 #### Keep in Touch ### Subscribe to Our Blog