--- title: Is your website worth more than '3 seconds'? description: You'd give any website 3 seconds, right? Wrong. And worse, 3 seconds may not be enough to sell your product or services. --- [![aplite-logo.png](https://landing.saltedstone.com/hs-fs/hubfs/Aplite/aplite-logo.png?width=209&name=aplite-logo.png "aplite-logo.png")](https://www.rusticfurnitureboston.com/email-design) [![Get Started](https://no-cache.hubspot.com/cta/default/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c.png)](https://cta-redirect.hubspot.com/cta/redirect/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c) [Ë](https://www.rusticfurnitureboston.com/scraper-test/is-your-website-worth-more-than-3-seconds#mobile) # Email Design Support Guide [**](https://www.rusticfurnitureboston.com/scraper-test/is-your-website-worth-more-than-3-seconds#cos-search) By [Alysha Dominico](https://www.rusticfurnitureboston.com/scraper-test/author/alysha-dominico) • srpna 3, 2010 # Is your website worth more than '3 seconds'? - [2010 business](https://www.rusticfurnitureboston.com/scraper-test/tag/2010-business) - [Content Creation Strategy](https://www.rusticfurnitureboston.com/scraper-test/tag/content-marketing-strategy) - [copywritten content](https://www.rusticfurnitureboston.com/scraper-test/tag/copywritten-content) - [business website](https://www.rusticfurnitureboston.com/scraper-test/tag/business-website) - [Rebuilding Your Website](https://www.rusticfurnitureboston.com/scraper-test/tag/rebuilding-your-website) - [website](https://www.rusticfurnitureboston.com/scraper-test/tag/website) - [SMEs](https://www.rusticfurnitureboston.com/scraper-test/tag/smes) - [webpages vs newspapers](https://www.rusticfurnitureboston.com/scraper-test/tag/webpages-vs-newspapers) > You'd give any website 3 seconds, right? Wrong. And worse, 3 seconds may not be enough to sell your product or services. When I presented a copywritten website landing page copy to a client this week, I confused him. Not on purpose, of course, but I used newspapers as an example for why website photos similarly need captions**. "But it's a business website, not a newspaper," he said. Two totally different mediums? **[Newspapers and webpages are much more alike than you think](https://www.tangiblewords.com/why-a-newspaper-and-your-website-have-more-in-common-than-you-think/)**. The question is, how much do you know about **[how you read online](https://www.tangiblewords.com/how-do-people-read-online-part-3/)?** Let's talk about the 3 seconds you give any website. ### You read newspapers fast--and how do you read online? Faster. You have 3 seconds to hook your reader onto your business website. It's true, within 3 seconds of loading your homepage, most readers have already decided what they are going to do with you, your website, and your company. **What do you want your website visitors to think:** a)* "This site is too hard to read, I'm outta here!"* b) *"This site looks OK, maybe I'll bookmark it for later." (You probably wouldn't go back, will they?)* c) ***"This is exactly what I'm looking for, how do I call them, or sign up?"*** > Now putting your best foot forward in business no longer just means "graphic design" or "having a website." To put your best foot forward in 2010 business (SMEs especially!)--you need copywritten content. **Copywriters* make sure your website visitors think "C" every time**.  So, with copywritten content on your webpage, more people will call your business; and you'll sell more of your service or product. ** **Captions** are those little descriptive lines of text that you see below photos in a newspaper. Captions tell you why this particular photo is important enough to accompany the text. * **Copywriters** makes your words tangible for your readers. is-your-website-worth-more-than-3-seconds [![DRAFT (4).png](https://www.rusticfurnitureboston.com/hs-fs/hubfs/DRAFT%20(4).png?width=500&height=500&name=DRAFT%20(4).png "DRAFT (4).png")](http://rusticfurtnitureboston.com) #### HubSpot Contact HubSpot 25 First Street Boston, MA 02113 597-376-3756 #### Keep in Touch ### Subscribe to Our Blog