Email Marketing takes time and effort so you want to ensure that your reader's benefit from the information you share but also that they take interest enough to contact you.
So What is An Offer, Incentive and Action?
Offer
= a reason to engage.
Incentive
= a reason to act NOW.
Action
= how to take advantage/act now.
Using all three at the same time is the killer combination that gives you a better chance for customer response.
**
But remember your offer must be aimed at your target
audience’s interests. Take a look: 'Email Marketing Does Work, It's Just Done Poorly By Many People."
Other Email Marketing articles that could help:
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