Email Design Support Guide

Strong inbound marketing is one of the benefits of blogging because the intent of inbound marketing is to draw the attention of your potential customers. One of the most effective ways to get this attention is with well-crafted blog postings. The...

Inbound marketing, sales funnel, sales cycle, content marketing, you have all read and heard the words a thousand different ways. Some days it can feel like drinking from a fire hydrant trying to understand it and how it all works together. What is...

If your EDO is looking for ways to use your community’s website to help businesses in the region find, recruit and retain talent, look no further! Here are three strategies the best economic development websites use.

We’re guessing by now your company has found an answer to the question: “What is a buyer persona?” Just in case it hasn’t, buyer personas are: fictional people you create based on your ideal buyers in each Target Audience) Now that you have the...

An online presence is critical to the success of any business. Without it, you severely limit your target audience’s ability to connect with you. For economic development organizations, being active online not only helps communicate your own goals,...

Ontario Tourism Needs To Work Harder To Attract Tourists To Your Ontario Region.

Apparently, global tourism is increasing and Ontario is not keeping up with the global rate, resulting in tourism dollars leaving the province and being spent by...

Attracting an overseas investor is no small task. It involves making contacts, sharing the right information, and offering an effective case for why your community can support the investment. All from a distance. Social media is very effective for...

The goal of your website is to attract visitors; the goal of a call to action (CTA) is to convert visitors to leads.

In the article, “Outsource Content Creation to Keep Manufacturing Content Fresh”, we discussed the Attract stage of inbound marketing and the benefits of hiring inbound marketing specialists to create your online content. Next comes the Convert...

Is it time for a website redesign? Are you trying to convince stakeholders that it is time to rebuild your website? Maybe your website looks great, but even a gorgeous website can contain a few critical errors that can trip up or frustrate your...