The difference between features and benefits is well-known to copywriters but a mystery to many others. And this difference could make the difference when you need to convert leads to sales. What is it about your product or service that is...
Read More"Tangible Words was exactly what we needed to increase the capacity of our organization to reach our intended audience and to help us fashion our new website.
Read MoreIn a perfect world your economic development region would speak for itself. But in the online world it’s the economic development website that talks to potential investors. You can attract investors online through business blogs, and use them to...
Read MoreEvery business owner understands the balancing act between time and money. Either you don’t have enough of one, the other, or both, to get projects done or to support your marketing team. Also, your website needs new content all the time to stay...
Read MoreIn the world of marketing where 'content really is king', hiring content experts is an option for your business. Content gets your business noticed and attracts high-quality prospects online. Yet creating fresh content is easier said than done....
Read MoreWhen we think about what adds value to our business, we often think of ways our business can make money. At first glance, blogging doesn’t look like a product or service you can provide to your customer in exchange for money. But this couldn’t be...
Read MoreYou might need to deal with site selector objections when relocating to your economic development region because clients are intelligent and informed. They do their own research so they feel they are making the best choice for their business. Most...
Read MoreWhen you create small business websites you'll immediately open up your company to a whole new pool of potential customers. Running a small business is no easy task. You’re already stretched to your limits and might feel managing a website could be...
Read MoreYour email subject line is your email’s headline. Its job is to entice your reader to open your email (that’s certainly what tourist regions need readers to do). And that’s a tough job when you consider that 33% of people will decide whether to keep...
Read MoreManufacturing website design, like web design in any industry, is focused on delivering solutions to the people who need them. Manufacturing standards are not the same from one country to the next. Good news is, web design standards that sell those...
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