Email Design Support Guide

Non-verbal communication makes up 93% of all communication[i], according to Dr. Albert Mehrabian, making it a powerful tool you can use to sell your economic development location.

Learn to use non-verbal communication for economic development...

The world wide web contains 4.5 billion indexed pages with new pages being added every day (WorldWideWebSize.com). Using SEO keywords in your URL (website address) helps your audience find you through all the “noise” on the internet. Here are a few...

We all want to feel that we are making good decisions. Tourists can need several points of contact before deciding to purchase. And, they may have objections. Maybe they think they can’t afford a vacation. Maybe they're worried about finding...

Your marketing department has a lot of responsibilities: strategy, market research, sales support, and communications just to name a few. It’s normal that some of those responsibilities will fall through the cracks. But it doesn’t have to be. You...

You’ve invested a lot of time and energy creating a manufacturing website. You've written optimized content so you're ready to convert worldwide visitors into investors and clients. But how do you get your target audience to like and share your...

Marketing and sales may have changed but one thing remains the same: a great elevator pitch that attracts tourists to your tourist destination. Mastering elevator pitches that attract tourists to your tourist destination seems daunting but it...

Coming up with new content ideas to attract tourists doesn’t need to be a hassle. Take some time to hone in on their wants. If you know their travel goals, you can prepare a content strategy plan offering the services and experiences they seek. And ...

By spending as little as six hours a week, 66% of marketers see lead generation benefits with social media. (Hubspot 2016).

When marketing your business use your industry expertise to gain more Twitter followers. You know your business inside out...

You can attract investors with social media plus boost website traffic. Step One: create a relationship between your business social media accounts and your company’s website. Use social media to offer compelling information that leads followers to...

It might be difficult to admit but content writers can support your marketing department when they need it most. While your marketing team might see needing help as a sign of weakness; it’s not.