Email Design Support Guide

The Canadian manufacturing sector remains a powerhouse exporting more than $318 billion each year and adding 1.7 million full-time jobs across the country. While already an integral part of the Canadian economy, there are opportunities for growth...

Twitter is best known for its short, micro-blog style messages that get right to the point. Use Twitter to get more tourist bookings by using the 140 characters to catch the attention of tourists about your destination and convert them to visitors....

For any economic development region, your website is your business storefront, capable of attracting investors and inviting businesses when you aren’t around to do it face to face. But there is one important element often left out of the planning,...

The time has arrived when winter has no choice but to make way for the coming of Spring. This year, when you haul out the brooms, dust-pans, and gardening gloves to give your home a fresh beginning, why not do the same for your business? Take your...

A Buyer Persona is a Segment of Your Target Market

Let’s say you are a website designer. Your target market are businesses that require website design. That’s a pretty vague description, so you need to break it down into buyer personas. A buyer...

Let’s face it, there are some things you just cannot do when shopping online. You run your hand over a soft, plush sofa at a furniture store. You try on those new running shoes before you buy them. These offline experiences are crucial to the buying...

You know that you only get one chance to make a good first impression with a great sales pitch for conferences. Convincing someone to invest in your business in the time it takes to ride an elevator or a 15-minute meeting can seem like a lot of...

Although manufacturing and industrial companies are an integral part of the global market, sometimes it is difficult to figure out how to  reach your target market, especially when your international customers are spread out all over the globe.

Few things are as important to modern business success as high speed internet access.

The Canadian Radio-television and Telecommunications Commission (CRTC) recognizes high speed internet as a resource vital to modern-day communications. They have...

Words are good. Especially when they’re clear, concise and lift your company’s recognition above your competitors. But a five second video can be your most valuable tool to increase website traffic when your goal is to engage more consumers, fast.