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Can Your Website Copy Have 'Too Many' Links?

By Vicky Marrack • srpna 1, 2013

We had a really interesting question from a client recently, which I thought was worth sharing beyond email and conversation and instead to our larger audience. It's a best practices element that makes Tangible Words website copywriters feel very...

Why Would Your Small Business Need An Intranet?

By Vicky Marrack • července 29, 2013

Microsoft has this great article about why even small businesses need intranets. The article makes some great points about why a small company would want an Intranet: my favourite is the acknowledgment of broken telephone amongst a company of even...

Content Marketing and Website Copywriting Office Now in Ottawa Ontario

By Vicky Marrack • července 18, 2013

Tangible Words runs workshops at your office - and now in Ottawa, too.

Email Marketing: Return on Energy

By Vicky Marrack • července 11, 2013

It’s great to have an article that is rewarding to read for the audience. However, if your e-newsletter is “self contained” in it’s message, you will find it hard to start tracking your Return on Energy.

Website Content Architecture: Which Webpages? Product vs Service-based

By Vicky Marrack • července 9, 2013

There's a big difference between product-based companies and service-based companies when it comes to figuring out which pages and subpages you need on your website.

How to Make a Good Infographic?

By Vicky Marrack • července 4, 2013

Process for Making a Good Infographic

Look at other good infographics. You can do a Google Image search to see a whole bunch, or use an App like I do, such as Infographics by Column Five. But you don't want to start not really knowing what the...

Content Marketing Best Practices: Infographic Dangers You Can Avoid

By Vicky Marrack • července 2, 2013

WIIFM (What's In It For Me?) strikes again.

Don't get so hung up on the trend of making an infographic that you forget solid relationship developing principles. After all, an infographic is one way of using content marketing to build relationships...

Help! We Need a New Website But Not Everyone On Our Team Agrees!

By Vicky Marrack • června 27, 2013

Is your team not in agreement about which messages should be on your website? That's pretty normal. You've been running one system, and it has been working, sort of; some of you would like to shake things up a bit (like get a website rewrite, take...

What's an Infographic and is it a Good Content Marketing Tool?

By Vicky Marrack • června 26, 2013

Today I came across this Infographic, called "Who's Sharing What: The State Of Social Sharing in 2013" thanks to my Tweep @Faydra_Deon (aka Ms Social Media) who shared it.

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