--- title: Competitive Sales Kit? Copywritten case stories - 2012. description: Stuff this in your sales kit 2012 --- [![aplite-logo.png](https://landing.saltedstone.com/hs-fs/hubfs/Aplite/aplite-logo.png?width=209&name=aplite-logo.png "aplite-logo.png")](https://www.rusticfurnitureboston.com/email-design) [![Get Started](https://no-cache.hubspot.com/cta/default/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c.png)](https://cta-redirect.hubspot.com/cta/redirect/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c) [Ë](https://www.rusticfurnitureboston.com/scraper-test/sales-kit-copywritten-case-stories-2012#mobile) # Email Design Support Guide [**](https://www.rusticfurnitureboston.com/scraper-test/sales-kit-copywritten-case-stories-2012#cos-search) By [Alysha Dominico](https://www.rusticfurnitureboston.com/scraper-test/author/alysha-dominico) • listopadu 30, 2011 # Competitive Sales Kit? Copywritten case stories - 2012. - [business 2012](https://www.rusticfurnitureboston.com/scraper-test/tag/business-2012) - [Content Creation Strategy](https://www.rusticfurnitureboston.com/scraper-test/tag/content-marketing-strategy) - [Your Sales Kit](https://www.rusticfurnitureboston.com/scraper-test/tag/your-sales-kit) - [Copywriter Melbourne](https://www.rusticfurnitureboston.com/scraper-test/tag/copywriter-melbourne) - [Content marketing](https://www.rusticfurnitureboston.com/scraper-test/tag/content-marketing) - [Copywritten case stories](https://www.rusticfurnitureboston.com/scraper-test/tag/copywritten-case-stories) Lately, we've been working on "Case Stories" for a lot of clients. # Case stories are like case studies--but without the boring details. Instead, they're a combination of: - a description of your ideal client - your client testimonials - your values and service offerings - evidence of your work - AND, the most important ingredient: an interesting story readers want to read. Here's a brief copywritten  **[case story example](http://www.jmfg.com.au/)** from a copywritten website we recently worked on in Melbourne. You can see the model was used to write the headlines. **Add copywritten case stories to your sales appointments so you can help your prospects recognize themselves in your examples.** Case stories, along with your 2011 **[content marketing checklist](https://www.tangiblewords.com/2011-marketing-to-do-list/)** will make you more confident and more likely to get the contract every time. > **P.S.** If you like to be on top of technology, business, and sales, make sure [**you're listening on Twitter** ](https://twitter.com/#!/TangibleWords)and get free issues of **[Sales Writing Today](http://paper.li/TangibleWords/1320685889?utm_source=subscription&utm_medium=email&utm_campaign=paper_sub)**. sales-kit-copywritten-case-stories-2012 [![DRAFT (4).png](https://www.rusticfurnitureboston.com/hs-fs/hubfs/DRAFT%20(4).png?width=500&height=500&name=DRAFT%20(4).png "DRAFT (4).png")](http://rusticfurtnitureboston.com) #### HubSpot Contact HubSpot 25 First Street Boston, MA 02113 597-376-3756 #### Keep in Touch ### Subscribe to Our Blog