How writing online to your target audience is different to how you write to your audience in brochures.

1. Give less information on your brochures. Brochures do not allow you to hyperlink. Hyperlinking on websites allows you to show readers you...

Because we’re living in a cynical shopping age, Testimonials on your website have become more important. Your copywriting firm (all over the world-Melbourne to Toronto) knows this, but do you?

Been wondering about how to get started—and make the most of—Wordpress for your business blog or website? Wordpress is a CMS (Content Management System) letting you publish freely so you can update content and features as easily as you would on...

How well does your website content promote your company?

79% of people who want your service, are using the Internet to judge you.

March 21st, 2012: "How to Improve Your Website Content and Build Your Business' workshop - Markham - 1pm to 5pm; Hwy 7 and Warden. -Register Now.

Today I received either a personal or a generic email--I couldn't tell.

Finally, an easy way to have more clients come to you with the peace of mind your great ideas won’t fall by the wayside ever again!

Warning: not everyone can (nor should) write website copy.

Trained copywriters are more than wordsmiths or journalists. Copywriters are sales-trained writers who help you sell more of your product or service. Anything less than using a...