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Beware of Marketing Hype: Even the “greats like Apple” fall into this trap

Good website copywriting means really espousing the features and benefits of your product so that your consumers can make an educated decision (from their computers) about...

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When you buy an iPod, you want it to be the same product whether you bought it from an Apple store or a department store, right? So it might seem strange when I tell you that your business website needs to show readers why you're different.

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Oh iPhone, you know I love you.  You've already seen me count the ways.  So you should know I'm an adoring fan. I mean, I'm the one who sits at home and polishes each of my Mac products.

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