The goal of your website is to attract visitors; the goal of a call to action (CTA) is to convert visitors to leads.
Read MoreWordPress has become a favourite CMS (Content Management System) for most business websites. We have spent time discussing the WordPress platform including favourite plug-ins.
Read MoreAn effective 'call to action' on your website is NOT the words "call me" with your contact details.
If you want to start a relationship with prospects from your website, you need to have enticing offers, and incentives that are too good to pass up...
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