Your content marketing strategy should be based on original research. Research helps you produce quality online content. Content quality is a compelling factor when potential customers are making decisions about which products or services to...
Read MoreUse SMART goals for sales and marketing to help align these two essential departments when executing your content marketing strategy. SMART goals make your business objectives reachable. So what are SMART goals and why do sales and marketing need to...
Read MoreYou are not alone. 94% of B2B content marketers feel that the effectiveness of their organization’s content marketing strategy is sub-optimal, according to CMI’s 2016 industry survey. 50% of B2C marketers have a Content Marketing strategy that is...
Read MoreWhen your followers 'favourite' your Tweets, it can make you feel warm and fuzzy inside. You’re just happy you’ve tweeted information someone is interested in. But how do you ensure that someone shares that interest through their own networks (and...
Read MoreToday I came across this Infographic, called "Who's Sharing What: The State Of Social Sharing in 2013" thanks to my Tweep @Faydra_Deon (aka Ms Social Media) who shared it.
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