| Content marketing (5)

Content Marketing and Website Copywriting Office Now in Ottawa Ontario

By Vicky Marrack • července 18, 2013

Tangible Words runs workshops at your office - and now in Ottawa, too.

Website Content Architecture: Which Webpages? Product vs Service-based

By Vicky Marrack • července 9, 2013

There's a big difference between product-based companies and service-based companies when it comes to figuring out which pages and subpages you need on your website.

How to Make a Good Infographic?

By Vicky Marrack • července 4, 2013

Process for Making a Good Infographic

Look at other good infographics. You can do a Google Image search to see a whole bunch, or use an App like I do, such as Infographics by Column Five. But you don't want to start not really knowing what the...

Content Marketing Best Practices: Infographic Dangers You Can Avoid

By Vicky Marrack • července 2, 2013

WIIFM (What's In It For Me?) strikes again.

Don't get so hung up on the trend of making an infographic that you forget solid relationship developing principles. After all, an infographic is one way of using content marketing to build relationships...

Help! We Need a New Website But Not Everyone On Our Team Agrees!

By Vicky Marrack • června 27, 2013

Is your team not in agreement about which messages should be on your website? That's pretty normal. You've been running one system, and it has been working, sort of; some of you would like to shake things up a bit (like get a website rewrite, take...

What's an Infographic and is it a Good Content Marketing Tool?

By Vicky Marrack • června 26, 2013

Today I came across this Infographic, called "Who's Sharing What: The State Of Social Sharing in 2013" thanks to my Tweep @Faydra_Deon (aka Ms Social Media) who shared it.

Does Online Content Marketing Affect Your Customer Service Strategy?

By Vicky Marrack • června 18, 2013

Here's something interesting I came across today.

The content marketing appeal - do commercials still serve a purpose?

By Vicky Marrack • června 7, 2013

I was on the phone with a librarian last week in Ottawa. She was pointing me to some online resources. I waited on the phone while she did a quick search on the online catalogue for my request. "Hmm" I could hear her frowning on the other side of...

Do Commercials Sell or Just Interrupt?

By Vicky Marrack • června 5, 2013

Last Saturday night I was hanging out with some friends in Ottawa, and as it often happens, at some point in the night we opened up You Tube and started feeding the music by finding the songs we already love.

Google Penguin 2.0: to Help Users Find the Content They Need

By Vicky Marrack • května 27, 2013

Google is going to release a new update to their Search spiders! http://lnkd.in/HCdz4H. It's called Penguin 2.0 update.

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