aplite-logo.png
Ë

You might hear copywriters and graphic designers throwing creative jargon at you. One creative term is the "creative brief”. As a content writer, I also like to call this the "communications plan" because we're generally copywriting more than one...

Read More

Copywriters: good or bad?

By Alysha Dominico • září 22, 2010

I was surfing the web recently and I came across what I considered an interesting headline: "Never use a copywriter for your website." The article's author Tony Hetherington is a copywriter. And he has four reasons for why a copywriters ruin your...

Read More
tag/copywriters-brief