Even Loblaws Blue Menu Marketing Can Benefit From Trained Professional Copywriters in 2015

Meet the most popular drink in my house, Loblaws Blue Menu Blueberry Pomegranate Soda Water. And, I’m pretty sure it’s not just me who loves this drink. Its...

Businesses in Toronto, across Ontario and in Melbourne, Australia seem to always want to 'rebrand' by starting with their website. This is never a bad thing as often businesses have an old website and really need it written properly by a website...

You might hear copywriters and graphic designers throwing creative jargon at you. One creative term is the "creative brief”. As a content writer, I also like to call this the "communications plan" because we're generally copywriting more than one...

With our business seminars on website copywriting, business blogging, and sales/e-newsletter copywriting in Toronto and Kingston being such a success, we have expanded to Ottawa. All business seminars in Ottawa will be located at the Ottawa City...

A message popped up on  Twitter yesterday, "Anyone watching the tennis? #bestgameofwomenstennisforyearsand thatsafact." Sadly, I wasn't. But it reminded me of this ad that appeared during the 2011 Australian Open, which I considered a fairly big...

Finally, an easy way to have more clients come to you with the peace of mind your great ideas won’t fall by the wayside ever again!

It used to be that colloquial language was frowned upon. Not so anymore.

Warning: not everyone can (nor should) write website copy.

Trained copywriters are more than wordsmiths or journalists. Copywriters are sales-trained writers who help you sell more of your product or service. Anything less than using a...