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Before: Certatech (telecom professional services firm) had these problems:

  1. Never really were happy with the content. Their website didn’t say all they could do.
  2. Certatech Senior Staff and Partners felt the information on their website wasn’t:...

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You might hear copywriters and graphic designers throwing creative jargon at you. One creative term is the "creative brief”. As a content writer, I also like to call this the "communications plan" because we're generally copywriting more than one...

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tag/creative-brief