Email Design Support Guide

An online presence is critical to the success of any business. Without it, you severely limit your target audience’s ability to connect with you. For economic development organizations, being active online not only helps communicate your own goals,...

In our last article, “Using Live Chat Tools For Overseas Lead Conversion,” we mentioned how useful live chat meets are for getting leads. But maybe you’re a small company and don’t have time for a lot of meetings, even if they are online. In this...

Business in your region is growing, but you know there’s more you can do to help it along. You want to attract investors online efficiently so you can make the most of your resources and have measurable progress to show management. But how do you...

In a perfect world your economic development region would speak for itself. But in the online world it’s the  economic development website that talks to potential investors. You can attract investors online through business blogs, and use them to...

Although content is king, the design of your economic development website is also important when trying to attract investors and site selectors to your economic region. Using a content first, then design approach helps you provide quick access to...

So now you know which site selectors and potential investors are looking for in your website and companies you should attract to get the best bang for your economic development efforts.

The biggest mistake your economic development website (and subsequent communications) can make...is to sound like everyone else working in economic development.

You know you need to create or renew your economic development website, but do you really know how much it’s going to cost and what your money is buying?

It might seem like a good idea to spread a wide net and hope for the best with your economic development website. In reality, your potential investors have upped their game. Users maximize their searches to get the most appropriate results with the...

When you redeveloped your economic development website, did you account for SEO website copywriting? All the money you've spent on your website is wasted if you don't have the right content to help attract investors to your Canadian economic region.