When using social media for business marketing you increase your sales by building online relationships. Help potential customers feel more comfortable making a purchase from you. They’ll get the confidence they need to click BUY from your social...
Read MoreA Buyer Persona is a Segment of Your Target Market
Let’s say you are a website designer. Your target market are businesses that require website design. That’s a pretty vague description, so you need to break it down into buyer personas. A buyer...
Read MoreYour website words tell your business story, make it a short story, but a good one. You can’t sell your product on witty banter and video alone—though they do enhance your website words. Make your website purpose obvious and don’t rely on video to...
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