In the last article, we discussed easing your content overload by automating your content marketing with an editorial calendar.

• Make sure all of your team members agree on what your company's new website design needs.
• Save money by talking to content experts before you talk to a website developer.
• Have your current website audited so you have a better idea of what needs...

If your business relies on online enquiries, then understanding search engine optimization and the difference between organic and Paid will be important to you. Website copywriting clients in Toronto and Melbourne are always asking us about...

Before: Certatech (telecom professional services firm) had these problems:

1. Never really were happy with the content. Their website didn’t say all they could do.
2. Certatech Senior Staff and Partners felt the information on their website wasn’t:...

How writing online to your target audience is different to how you write to your audience in brochures.

1. Give less information on your brochures. Brochures do not allow you to hyperlink. Hyperlinking on websites allows you to show readers you...

Because we’re living in a cynical shopping age, Testimonials on your website have become more important. Your copywriting firm (all over the world-Melbourne to Toronto) knows this, but do you?

You might hear copywriters and graphic designers throwing creative jargon at you. One creative term is the "creative brief”. As a content writer, I also like to call this the "communications plan" because we're generally copywriting more than one...

Here's a guest post from Jill Konrath, author of SNAP Selling. She understands how to make big sales even in 2011 when you are working with an educated, disengaged consumer.

A message popped up on  Twitter yesterday, "Anyone watching the tennis? #bestgameofwomenstennisforyearsand thatsafact." Sadly, I wasn't. But it reminded me of this ad that appeared during the 2011 Australian Open, which I considered a fairly big...

Finally, an easy way to have more clients come to you with the peace of mind your great ideas won’t fall by the wayside ever again!