Here's a handy snapshot to help you remember the key "do's" and "don'ts" of email marketing.

How writing online to your target audience is different to how you write to your audience in brochures.

1. Give less information on your brochures. Brochures do not allow you to hyperlink. Hyperlinking on websites allows you to show readers you...

June 21st, 2012: "Building an Effective Business Blog" - CFDC, Bancroft, Ontario: 9am - 3pm *Workshop fee is $50 dollars (before June 6th) or Regularly $65; includes lunch

With more than 25 pages to write and a looming deadline for a new website, here's what bugged Quantec Geoscience about their old website.

As a website copywriter in Toronto, Canada and Melbourne, Australia, we go through hundreds of websites a month.

An effective 'call to action' on your website is NOT  the words "call me" with your contact details.

If you want to start a relationship with prospects from your website, you need to have enticing offers, and incentives that are too good to pass up...

"Dave"* called me up two weeks ago, in a position I often see a lot of customers. They're coming to the end of their sales funnel and are exhausted. They're attracted to online content because of the idea of "free ad space". Plus, they feel it's...

You're a business. You know what your company has to offer. But how well can you communicate it to your customers?