Email Design Support Guide

We’re guessing by now your company has found an answer to the question: “What is a buyer persona?” Just in case it hasn’t, buyer personas are: fictional people you create based on your ideal buyers in each Target Audience) Now that you have the...

Ontario Tourism Needs To Work Harder To Attract Tourists To Your Ontario Region.

Apparently, global tourism is increasing and Ontario is not keeping up with the global rate, resulting in tourism dollars leaving the province and being spent by...

It’s plain true: inbound marketing tactics will get you more customers with less work. You already believe this if you have a tourism website. But where you might be missing out is on really understanding the Buyer’s Journey and catering your online...

Email is a convenient, easy way to get in touch with prospective tourists all around the world. But if your email marketing efforts are sub-par, it won’t matter that your message can reach their inbox with the hit of a button. You have to reach the...

How are companies using social media? Here’s the simple answer: by starting conversations about their region that attract tourists and catch on.

In the previous post, we discussed why prices should not be included on your website. Now we’ll discuss what should be included on your website. To create website content that increases sales and attracts visitors, show them the type of experiences...

The hashtag. What was once known as the pound symbol on a telephone (#) is now being used to join a movement, share humour, connect with the world, and promote destinations on social media. How is it done? How are companies using social media...

Advanced Search Engine Optimization (SEO) is not only a good way to bring views to your tourism region’s website, it is a necessary part of building the best tourism website you possibly can.

Using email marketing best practices ensures your emails get read so your good content doesn't go to waste. An email newsletter is an excellent way of keeping your target audience up to date on your tourist region’s latest ventures. And reminding...

Online visibility is paramount to how you market a tourist destination well. So, the importance of making sure your website has a good search engine ranking can’t be understated. First, prioritize your destination website’s search engine...