We’re guessing by now your company has found an answer to the question: “What is a buyer persona?” Just in case it hasn’t, buyer personas are: fictional people you create based on your ideal buyers in each Target Audience) Now that you have the...
Read MoreManufacturing is a precise trade, approached with intent; so is its marketing to attract manufacturer customers. In order to be precise with the marketing content needed to find manufacturing customers locally or internationally you need a clear...
Read MoreYou might think that your marketing and sales departments work together as a team (and in a perfect world, they should). But disconnects between marketing and sales teams happen. One of the biggest gaps between the two is the definition of a quality...
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