Your audience is too educated and weary of companies who have unsubstantiated claims on their website. Unsubstantiated claims include “We’re the best at Customer Service” or "#1 in the Canada" – you’d better have an award, or a link to your QA/QC...
Read MoreMost copywriters are freelance writers. Which means they might not have the same Quality Management Systems in place as a copywriting company. At least that's what our clients thank us for.
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