Email Design Support Guide

I bet you already know, customers are busy people with lots on their minds.

I was shopping for a dehumidifier this summer. I knew very little about dehumidifiers. I had to make a purchase that day, but I had no idea what I was looking for. So I started reading the boxes (because even disinterested customers still do...

There's a reason some companies are leaders in their industry.

I was recently researching Merchant Services in Canada. The majority of the holders I came across had poor customer service. I wanted to find out some basic information in my own time,...

An effective 'call to action' on your website is NOT  the words "call me" with your contact details.

If you want to start a relationship with prospects from your website, you need to have enticing offers, and incentives that are too good to pass up...

Most copywriters are freelance writers. Which means they might not have the same Quality Management Systems in place as a copywriting company. At least that's what our clients thank us for.

A message popped up on  Twitter yesterday, "Anyone watching the tennis? #bestgameofwomenstennisforyearsand thatsafact." Sadly, I wasn't. But it reminded me of this ad that appeared during the 2011 Australian Open, which I considered a fairly big...

I've been working on copywriting this Toronto company website that has over 30 pages. The business owner figured that's what it would take to capture all of the ideas he had.

"Dave"* called me up two weeks ago, in a position I often see a lot of customers. They're coming to the end of their sales funnel and are exhausted. They're attracted to online content because of the idea of "free ad space". Plus, they feel it's...

My thanks to an email (YES, people will read e-newsletters if your content grabs their attention in 3 seconds or less!) from MacInnis Marketing today.

My friend Nick said someone tried to sell him pre-written content for his website. It was written just for industries like his. His web developer thought it was a good idea: at least with buying pre-written content he wouldn't have to write the...