Sure, your webpages give titles and placeholders for all the parts of your business that users might search for (SEO copywritten web pages are even better). But, there is more to having a good website than just the pages. Make an impact online. You...

Everybody wants to know how much something will cost them whether they can afford it or not. Good content marketing says you need to answer your customers’ questions. So regardless of your product or service—and how cheap or expensive potential...

If you stop thinking about your company’s website as soon as it’s launched, you’ve just thrown away your investment. Your website is an ongoing investment — of time and money—to ensure you improve your website sales potential and generate business...

Learning to write your online content using Search Engine Optimization (SEO) can be a challenge. Using keywords to create organic interest in your online content, not bought ads, takes some practice but it does pay off.

To get started writing your website content in a way people understand, you must leave your ego at the door.

For the second time this week I have been researching something online and come across an event I was interested in only to have the website owner break the online sales cycle on me.

Your website design is all about creating a positive user experience. And, keeping users on your site is important to the sales cycle. Congratulations if you’ve already put the effort into writing content that clearly speaks to your target audience....

Consumers are a finicky bunch. Make things too difficult or confusing and they’ll move on pretty quickly. Expending energy to get traffic to a website that uses vague wording and unclear instructions—which can make potential customers give up on...

Finally, you’re done. You’ve launched your website with all the important content so people know who you are and what you offer and how they can buy it. Now you can move forward and work on running the actual business so well represented online. No...

Having a Hard Time Writing Your Company Website Homepage? You’re Not Alone.

You want user-friendly organization so your customers have a positive experience on your website. Plus, you need compelling website content so your business ranks higher on...