Google is going to release a new update to their Search spiders! http://lnkd.in/HCdz4H. It's called Penguin 2.0 update.

If your business relies on online enquiries, then understanding search engine optimization and the difference between organic and Paid will be important to you. Website copywriting clients in Toronto and Melbourne are always asking us about...

Before: Certatech (telecom professional services firm) had these problems:

1. Never really were happy with the content. Their website didn’t say all they could do.
2. Certatech Senior Staff and Partners felt the information on their website wasn’t:...

An article (passed to me via my Twitter news feed) I read with interest recently was called “12 Social Signals From Twitter That Could Influence Search Engine Rankings”.

What does it mean "to be evil" in an SEO context?

1. To copy someone else's unique content. That's plagiarism. No librarian is going to tolerate that. You have to write about your own ideas or at least write with your own words.
2. To try to cheat...

There's always a lot of talk online (by people who like to guess at Google's search algorithms, and general "leaders of the SEO pack") aboutGoogle's New SEO rules: how to follow them correctly or, from the unfortunate "black hat" types - how to...

As a website copywriter, we deal with businesses choosing keywords a great deal and discuss the importance and strategy behind them when writing content.

Learn to Use WordPress for Your Business Website or Blog

Through business workshops in Ontario covering blogging for business and website copywriting, WordPress has been a topic of great interest. Through this, we have started offering 'Learn to Use WordPress for your Business Website and Blog' workshop.