How writing online to your target audience is different to how you write to your audience in brochures.

1. Give less information on your brochures. Brochures do not allow you to hyperlink. Hyperlinking on websites allows you to show readers you...

Because we’re living in a cynical shopping age, Testimonials on your website have become more important. Your copywriting firm (all over the world-Melbourne to Toronto) knows this, but do you?

Your audience is too educated and weary of companies who have unsubstantiated claims on their website. Unsubstantiated claims include “We’re the best at Customer Service” or "#1 in the Canada" – you’d better have an award, or a link to your QA/QC...

Is your business on Twitter, Facebook, LinkedIn, Google+. But the question really is, 'where do I find time to be actively using social media sites and what are the benefits?'

June 21st, 2012: "Building an Effective Business Blog" - CFDC, Bancroft, Ontario: 9am - 3pm *Workshop fee is $50 dollars (before June 6th) or Regularly $65; includes lunch

We had some questions about preparing for the next change in SEO rules from search engines like Google after the "Google's New Rules" post.

“You have what it takes to get a crowd eating out of your hands simply by sharing your knowledge—you just don’t know it yet.” – Alysha Dominico

Ever go to one of those “workshops” where the speaker puts you to sleep? They ask questions and nobody...

What does it mean "to be evil" in an SEO context?

1. To copy someone else's unique content. That's plagiarism. No librarian is going to tolerate that. You have to write about your own ideas or at least write with your own words.
2. To try to cheat...

There's always a lot of talk online (by people who like to guess at Google's search algorithms, and general "leaders of the SEO pack") aboutGoogle's New SEO rules: how to follow them correctly or, from the unfortunate "black hat" types - how to...

As a website copywriter, we deal with businesses choosing keywords a great deal and discuss the importance and strategy behind them when writing content.