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It’s great to have an article that is rewarding to read for the audience. However, if your e-newsletter is “self contained” in it’s message, you will find it hard to start tracking your Return on Energy.

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There's a big difference between product-based companies and service-based companies when it comes to figuring out which pages and subpages you need on your website.

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Process for Making a Good Infographic

  1. Look at other good infographics. You can do a Google Image search to see a whole bunch, or use an App like I do, such as Infographics by Column Five. But you don't want to start not really knowing what the...

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WIIFM (What's In It For Me?) strikes again.

Don't get so hung up on the trend of making an infographic that you forget solid relationship developing principles. After all, an infographic is one way of using content marketing to build relationships...

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Today I came across this Infographic, called "Who's Sharing What: The State Of Social Sharing in 2013" thanks to my Tweep @Faydra_Deon (aka Ms Social Media) who shared it.

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My younger cousin was applying for a scholarship recently and asked me to pass my eyes over his application to see if I thought he'd clearly answered the questions, and to make sure he hadn't sold himself short.

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Here's something interesting I came across today.

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Here's a handy snapshot to help you remember the key "do's" and "don'ts" of email marketing.

From Skadeedle

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I was on the phone with a librarian last week in Ottawa. She was pointing me to some online resources. I waited on the phone while she did a quick search on the online catalogue for my request. "Hmm" I could hear her frowning on the other side of...

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Last Saturday night I was hanging out with some friends in Ottawa, and as it often happens, at some point in the night we opened up You Tube and started feeding the music by finding the songs we already love.

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