In the last article, we discussed easing your content overload by automating your content marketing with an editorial calendar.

• Make sure all of your team members agree on what your company's new website design needs.
• Save money by talking to content experts before you talk to a website developer.
• Have your current website audited so you have a better idea of what needs...

Here's something interesting I came across today.

If your business relies on online enquiries, then understanding search engine optimization and the difference between organic and Paid will be important to you. Website copywriting clients in Toronto and Melbourne are always asking us about...

Before: Certatech (telecom professional services firm) had these problems:

1. Never really were happy with the content. Their website didn’t say all they could do.
2. Certatech Senior Staff and Partners felt the information on their website wasn’t:...

How writing online to your target audience is different to how you write to your audience in brochures.

1. Give less information on your brochures. Brochures do not allow you to hyperlink. Hyperlinking on websites allows you to show readers you...

Because we’re living in a cynical shopping age, Testimonials on your website have become more important. Your copywriting firm (all over the world-Melbourne to Toronto) knows this, but do you?

As a website copywriter, we deal with businesses choosing keywords a great deal and discuss the importance and strategy behind them when writing content.

Through business workshops in Ontario covering blogging for business and website copywriting, WordPress has been a topic of great interest. Through this, we have started offering 'Learn to Use WordPress for your Business Website and Blog' workshop.

You might hear copywriters and graphic designers throwing creative jargon at you. One creative term is the "creative brief”. As a content writer, I also like to call this the "communications plan" because we're generally copywriting more than one...