Your business’ Unique Selling Proposition (USP) is the value or benefit that sets your business apart from others in your industry. Whatever is truly unique or one-of-a-kind about the product or service you offer, it’s vital that you make this clear...
Read MoreWith so much competition around you, it can be overwhelming and a daunting process to figure out how your business stands out. Have you considered what is unique about your product or service?
Read MoreIn Ottawa, your target audience is ripe for your business, problem is, they might find your competitors first. And, you'll always have competition whether you’re a leading high tech firm, government support agency, tourism operator, or financial...
Read MoreWhen you buy an iPod, you want it to be the same product whether you bought it from an Apple store or a department store, right? So it might seem strange when I tell you that your business website needs to show readers why you're different.
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