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The more things change the more they stay the same. Take Google’s Mobile Ranking algorithm that came into effect in April 2015. It caused some trepidation (there was a fear that websites not optimized for mobile devices—responsive—would be banished...

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If you stop thinking about your company’s website as soon as it’s launched, you’ve just thrown away your investment. Your website is an ongoing investment — of time and money—to ensure you improve your website sales potential and generate business...

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If you’ve struggled with trying to integrate a change in the way your organization communicates its messages in reaching your target audience, you must read this article “Octopus’s garden: A TED Fellow with a radical approach to saving fisheries” by...

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Your website design is all about creating a positive user experience. And, keeping users on your site is important to the sales cycle. Congratulations if you’ve already put the effort into writing content that clearly speaks to your target audience....

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