Deciding the type of website content that increases sales can feel a bit overwhelming. You start with a homepage and then add pages according to every expert you can find, including those helpful friends, family and colleagues… soon, the thing takes...
Read MoreIn Ottawa, your target audience is ripe for your business, problem is, they might find your competitors first. And, you'll always have competition whether you’re a leading high tech firm, government support agency, tourism operator, or financial...
Read MoreFree Content Management System (CMS) web design platforms are a plentiful. You might feel like the easier web design is made for the average person, the more...
Read MoreSure, your webpages give titles and placeholders for all the parts of your business that users might search for (SEO copywritten web pages are even better). But, there is more to having a good website than just the pages. Make an impact online. You...
Read MoreIf you’ve struggled with trying to integrate a change in the way your organization communicates its messages in reaching your target audience, you must read this article “Octopus’s garden: A TED Fellow with a radical approach to saving fisheries” by...
Read MoreTo get started writing your website content in a way people understand, you must leave your ego at the door.
Read MoreFresh website content keeps your site relevant with search engines and interesting to returning users. This means offering up new information regularly to keep your clients and followers engaged. Website content can take different forms; two popular...
Read MoreFor the second time this week I have been researching something online and come across an event I was interested in only to have the website owner break the online sales cycle on me.
Read MoreConsumers are a finicky bunch. Make things too difficult or confusing and they’ll move on pretty quickly. Expending energy to get traffic to a website that uses vague wording and unclear instructions—which can make potential customers give up on...
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