In the last article, we discussed easing your content overload by automating your content marketing with an editorial calendar.

To get started writing your website content in a way people understand, you must leave your ego at the door.

Working in communications for a non-profit organization can be very rewarding. You get to spend your days promoting a cause like your community, your environment, or your health.

For the second time this week I have been researching something online and come across an event I was interested in only to have the website owner break the online sales cycle on me.

Finally, you’re done. You’ve launched your website with all the important content so people know who you are and what you offer and how they can buy it. Now you can move forward and work on running the actual business so well represented online. No...

Having a Hard Time Writing Your Company Website Homepage? You’re Not Alone.

You want user-friendly organization so your customers have a positive experience on your website. Plus, you need compelling website content so your business ranks higher on...

What most people don't realize is that website copywriters PLAN the content, and THEN write it. The purpose of the Communications Plan and Content Strategy is to figure out what you need to say, how you need to say it so that you will be heard by...

Website designers (layout, colour and image people) should always work with website copywriters (writers, editors and content strategist people)—and vice versa. Here's why...

My thanks to an email (YES, people will read e-newsletters if your content grabs their attention in 3 seconds or less!) from MacInnis Marketing today.

Finally, an easy way to have more clients come to you with the peace of mind your great ideas won’t fall by the wayside ever again!