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If you stop thinking about your company’s website as soon as it’s launched, you’ve just thrown away your investment. Your website is an ongoing investment — of time and money—to ensure you improve your website sales potential and generate business...

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Consumers are a finicky bunch. Make things too difficult or confusing and they’ll move on pretty quickly. Expending energy to get traffic to a website that uses vague wording and unclear instructions—which can make potential customers give up on...

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