--- title: | WIIFM description: WIIFM | --- [![aplite-logo.png](https://landing.saltedstone.com/hs-fs/hubfs/Aplite/aplite-logo.png?width=209&name=aplite-logo.png "aplite-logo.png")](https://www.rusticfurnitureboston.com/email-design) [![Get Started](https://no-cache.hubspot.com/cta/default/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c.png)](https://cta-redirect.hubspot.com/cta/redirect/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c) [Ë](https://www.rusticfurnitureboston.com/scraper-test/tag/wiifm#mobile) # Email Design Support Guide [**](https://www.rusticfurnitureboston.com/scraper-test/tag/wiifm#cos-search) ## [Use Your Website Words To Sell Your Business Online](https://www.rusticfurnitureboston.com/scraper-test/use-your-website-words-to-sell-your-business-online) By [Vicky Marrack](https://www.rusticfurnitureboston.com/scraper-test/author/vicky-marrack) • června 25, 2015 Your website words tell your business story, make it a short story, but a good one. You can’t sell your product on witty banter and video alone—though they do enhance your website words. **[Make your website purpose obvious](https://tangiblewords.com/make-business-website-purpose-obvious/)** and don’t rely on video to... [Read More](https://www.rusticfurnitureboston.com/scraper-test/use-your-website-words-to-sell-your-business-online) ## [Reaching Your Target Audience By Fulfilling Their Needs - TED Blog](https://www.rusticfurnitureboston.com/scraper-test/reaching-your-target-audience-ted-blog) By [Vicky Marrack](https://www.rusticfurnitureboston.com/scraper-test/author/vicky-marrack) • dubna 30, 2015 If you’ve struggled with trying to integrate a change in the way your organization communicates its messages in reaching your target audience, you must read this article **[“Octopus’s garden: A TED Fellow with a radical approach to saving fisheries”](http://blog.ted.com/2015/02/20/ted-fellow-alasdair-harris-and-his-radical-approach-to-saving-fisheries/)** by... [Read More](https://www.rusticfurnitureboston.com/scraper-test/reaching-your-target-audience-ted-blog) ## [Lead Generation Through Your Company Website](https://www.rusticfurnitureboston.com/scraper-test/lead-generation-company-website) By [Vicky Marrack](https://www.rusticfurnitureboston.com/scraper-test/author/vicky-marrack) • prosince 10, 2014 # **Is Your Website Your Main Source of Lead Generation?** Just like you need a nice shop front for people to browse and hopefully buy your products, for online shoppers, your website needs to be attractive enough to encourage your prospects to buy your... [Read More](https://www.rusticfurnitureboston.com/scraper-test/lead-generation-company-website) ## [How to Stay Focused On your Customers: WIIFM Explained](https://www.rusticfurnitureboston.com/scraper-test/how-to-stay-focused-on-your-customers-true-content-marketing-wiifm-explained) By [Vicky Marrack](https://www.rusticfurnitureboston.com/scraper-test/author/vicky-marrack) • června 6, 2014 For a long time we've been purporting in our **[content marketing workshops](https://tangiblewords.com/staff-training)** the concept of WIIFM. Here’s a recap of the definition in case you missed it. [Read More](https://www.rusticfurnitureboston.com/scraper-test/how-to-stay-focused-on-your-customers-true-content-marketing-wiifm-explained) [Previous](https://www.rusticfurnitureboston.com/scraper-test/tag/wiifm/page/0) [All posts](https://www.rusticfurnitureboston.com/scraper-test/all) tag/wiifm [![DRAFT (4).png](https://www.rusticfurnitureboston.com/hs-fs/hubfs/DRAFT%20(4).png?width=500&height=500&name=DRAFT%20(4).png "DRAFT (4).png")](http://rusticfurtnitureboston.com) #### HubSpot Contact HubSpot 25 First Street Boston, MA 02113 597-376-3756 #### Keep in Touch ### Subscribe to Our Blog